If you weren’t here for part one, lemme sum it up real fast:
Okay, all up to speed? We’re being served 80s throwback stuff with the serial numbers scratched off, re-labeled as yo totally 90s. What we’ve got now isn’t completely wrong, but I’m telling you, there’s so much gold left unmined.
As we saw in part one with Memphis Milano, these things get messy. Trends don’t start and end neatly every ten years. The first wave of 90s throwback attempts focused on the early part of the decade, and nobody since really pushed to represent the other seven years. Well, if you really wanna do something, I guess you gotta do it yourself.
I have suggestions. Get your flannel ready, we’ve got a lot of ground to cover.
Analog Grunge
SURRRRRRRGE or uh, Grunge, is probably the look that defines the decade best. The big kickoff point here is Nirvana - after a shiny pop-dominated music scene in the 80s, Nevermind was like a breath of fresh smog.
Your design has to look like it survived a nuclear blast, then was run over by your parents’ Buick a couple of times.
Rust. Dirt. Scuffs and scrapes. Signs of distress.
Handwritten or scribbled illustrations.
Low-rent aesthetics. Torn paper shapes, label maker or typewriter fonts.
If there’s a Comic Sans for the 90s, it’s “distressed typewriter font.” Seriously, it’s mandatory. When I pulled images for this post I could not escape typewriter fonts. I don’t think you couldn’t call yourself a respectable designer without it. Just look at how much mileage old-timey typewriters and label makers got:
Hell, it’s the giant X in The X Files!
I think another component to Grunge is sort of an anti-digital, pro-analog message. My pet theory is home computers went from being a semi-common novelty in 1990 to an essential gotta-have-it purchase in every American home by ‘99. Desktop publishing apps made it almost too easy to make pixel-perfect, clean, uniform designs. Digital photography and scanners meant you could now publish full color photographs with ease.
But digital perfection is the enemy of Grunge. Analog means authenticity.
So you had a whole gaggle of designers running in the other direction. Sure you could use a computer, but your work absolutely had to look like it didn’t come from one. As much as possible, incorporate hand-drawn artwork, scribbles, dust and splotches. Write text with chicken scratch if you have to. As much as you could make your multimillion dollar ad campaign look like it came from the margins of some high schoolers’ math homework, the better.
Factory Pomo
Not everyone was running away from digital, though. Many designers were embracing computer apps - and I think that’s where Factory Pomo first came into being. Coined by designer Froyo Tam (that’s their logo up above!) Factory Pomo is one of those things that once you see an example, you can’t stop seeing it.
Strong, basic geometric primitives with inverted, contrasting colors
Tall typography
Art Deco style rivets and spikes
Want your logo to look futuristic and modern? Stick it in a circle and put some triangles around. Invert half the colors, then another half.
Max Krieger has a great writeup on the probable inflection point: Tomorrowland. As the story goes, Tomorrowland at Disney - the part of the park meant to look like it’s from the future - would very quickly look very outdated each time they tried to update it. Instead, in 1994 they decided to own being outdated. They came up with a ridiculously fun “timeless” futuristic look, mixing industrial design with Jules Verne. Factory Pomo’s signature was all over the blueprints.
The look quickly escaped the theme park and was especially prevalent in the booming mid 90s home computer market. It’s the Packard Bell cyborg, it’s the logo in Video Toaster. If you caught that The X Files logo earlier is both Factory Pomo with the tall type and X in a ring AND Grunge with the typewriter X in the background, you win 5 bonus Pogs.
And it’s a stretch, but one could draw a line between Factory Pomo’s inverted black and whites and the Ska movement’s two-tone checkerboards. Maybe. Possibly. I’d have to call Tony Hawk to double check.
Back to Froyo Tam for a second, but that bit about them coining the term? That was in 2017. “Factory Pomo” didn’t have a name for like… 25 years. How’s that possible, you may wonder? Weren’t designers following a defined style? Well, yes and no. I think people were designing stuff to look a certain way, but it’s less a game of “this is what the aesthetic looks like” and more like a game of telephone.
If you do an architecture tour in a major city, you’ll learn that every building and skyscraper is classified to a specific architectural movement. Every building that is but ones built in the last 20-30 years. Newer buildings have to wait a few decades for official classification. Historians need time and perspective to figure out what emerging trends in architecture are going on, whose work influenced who, that sort of thing.
Designing a logo for Slim Jims or Cherry Coke takes considerably less time than constructing a skyscraper, but I think the same principle holds true. It’s really difficult to tell what’s a trend and what’s a fad when you’re living in the moment. I couldn’t tell you what’s the defining aesthetic for the 2020s right now. It’ll be obvious in 2053, but right now, no clue.
Enough time has passed between the nineties and today that we can pick this stuff apart easily. Maybe if you’re lucky, you can be the first to classify these design movements, too.
Working on a part three! I’ll look into a few other trends and address the big question– Is the Y2K aesthetic actually a 90s thing? More to come.
*A ton of these examples above are from the CARI Institute, which you should totally check out, they’ve been cataloging this stuff for years.
i hate gas pump tvs with all my heart. like literally taking advantage of you being stuck there to pump more advertising into your brain. and the first one i saw was for nicotine patches
[ID - a search result that reads “Most gas pumps are set up the same way. To mute Gas Station TV, [highlighted portion] try the button one down from the top on the right side. [/hl] Almost every gas pump in America uses the same main interface…”
There is an accompanying picture with an arrow indicating said button. /end ID]
This quote is currently the first Google search result for the key words ‘mute gas pump tv’.
And BLESS YOU, oh provider of this tip.
I used to love Wawa — I survived on horrible wawa food as a wretched raccoon of a college student — but the obnoxious commercials they play while you pump gas singlehandedly destroyed any lingering nostalgia I had for them. Reading about this actually got me to stop at a wawa again and it didn’t work I’m so upset. sorry wawa fuck you wawa FUCK YOU wawa
glados does kind of talk like a tumblr user. she literally would say stuff like I went to the broth convention and none of the really attractive people there even knew your name
Sage has been making little Wine Ghost comic zines since like 2015(ish???) and I love them and also Sage is rad (did you know they did all the notebook sketches for Bugsnax?) so please support them because I really want to read a full Wine Ghost GN
Hello! My name is Pseudonym Jones and I like drawing things that are cute and ugly.I typically only post finished art here, so if you'd like to see more/more frequent updates, look me up on twitter/IG @pseudonymjones
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